Turn your data into decisions that win at retail
Most businesses already have the data they need. The problem is turning it into something useful. Binary Consulting Group gives growing businesses senior analytical thinking without the cost of a full-time hire. Scan data, consumer research, category strategy. One consultant, embedded in your business when you need it most.
Fresh Produce
Senior-level thinking. No full-time overhead.
We work with fresh produce and FMCG businesses. Growers, suppliers, category teams. Our job is to take scan data, consumer research and market intelligence and turn it into decisions that actually move the needle commercially.
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Your competitors are using data to win ranging decisions, defend shelf space and find growth before you do. We help you level that playing field.
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From category reviews to promotional strategy, we build the analysis that gets your products listed, priced right and growing at retail.
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You get one senior consultant, embedded in your business when you need it. No junior handoffs and no bloated retainers.
Why businesses choose Binary
The businesses that grow fastest know their shoppers, their category and their numbers better than anyone else in the room. That is exactly what we help you do.
Custom Solutions
Insights-based analytics tailored to your data sources and commercial goals
Results Oriented
KPI-driven engagements with clear goals, transparent progress and sustained outcomes
Data Utilisation
Scan data, panel data, loyalty converted into actionable intelligence on a regular basis
Value for Money
Big business insight without agency overhead. Every dollar delivers measurable returns
Custom Made Solutions
No two businesses have the same data setup, the same gaps or the same commercial priorities. That is why we do not offer off-the-shelf packages. Every engagement starts with understanding what you actually need and what data you have to work with.
We pull from panel data, scan data, retailer portals and internal sales systems. A recent example involved building a pricing and promotion model for a national fresh produce business. It predicted true promotional uplift at SKU level, flagged weeks where competing promotions would cannibalise each other and quantified price elasticity across key product lines. The client shifted from gut-feel planning to a data-backed calendar that cut wasted spend and lifted category performance.
Results Oriented
We are not in the business of producing reports that sit on a shelf. Every engagement starts with a conversation about what success actually looks like for your business. From there, we build the measurement framework before we do any analysis.
In practice, this means agreeing on clear performance goals upfront, whether that is volume growth, promotional ROI or improved category share. We track those metrics through the engagement and make the progress visible. You always know what is working and what needs to shift.
Data Utilisation
Most businesses are sitting on more data than they realise. The problem is not access, it is knowing what questions to ask and how to connect the dots across different sources. That is where Binary adds the most value.
- Pricing and Promotion Modelling – dynamic elasticity models that forecast volume with precision and take the guesswork out of promotional planning
- Multi-Source Consumer Insight Frameworks – connecting scan data, panel data and customer feedback to reveal switching patterns and loyalty gaps
- Retailer Performance Diagnostics – isolating the real drivers behind value and volume performance so you know exactly what to address
- Predictive Forecasting and Scenario Planning – tools that let your team simulate outcomes before committing to a strategy
Value for Money
Large consultancies charge large fees. A lot of that cost pays for overhead, account management layers and junior analysts learning on your project. We work differently. You get a senior consultant with direct category experience and no layers in between.
- Built forecasting tools that cut speculative decision-making and reduced unnecessary promotional spend
- Identified significant savings through category diagnostics that clients had not spotted internally
- Delivered multi-source insight frameworks at a fraction of what a typical agency would charge
- Improved marketing and trade ROI by helping clients understand what was actually driving results
Our clients come to us when
Understand Promotion Performance
A promotion ran and the numbers did not move the way they should have. We help you understand why. Not just what happened, but what the shopper behaviour data is actually telling you about where the mechanic broke down.
Learn moreAnalyse Variety Performance
Some varieties are quietly stealing share from others in your own range. Some are losing ground to the competition. We map what is actually happening and give you a clear view of where to invest and where to pull back.
Learn moreDecode Shopper Behaviour
Shoppers behave differently before, during and after a promotion. Understanding that pattern, what drives the trip, what ends up in the basket, and whether those customers come back, is what separates good promotional strategy from expensive guesswork.
Learn moreBuild Stronger Pitches
Walking into a category review with the same slides as everyone else is not a winning strategy. We build the data story behind your pitch so the buyer sees something they have not already seen, backed by numbers they cannot argue with.
Learn moreWhat our clients say
“Binary has helped us gain deeper insights into a dynamic and complex category highlighting key challenges and opportunities. This data-driven approach enables us to tailor our sales and promotional strategy to align with market demands and future growth.”
“Binary’s insights brought us and the retailer onto the same page, improved performance for both parties, and strengthened our standing as a strategic partner.”
Unlocking Value Growth in a Mature Fresh Produce Category
In a mature Australian fresh produce category, a major grower was facing flat growth of just 2% and deepening promotional fatigue. Premium varieties showed real promise but were cannibalising each other rather than growing the total category. Binary was engaged to identify the structural issues and build a path to sustainable value growth.
Binary identified four friction points: simultaneous discounting of competing premium SKUs, divergent strategies across major retail partners, sharp end-of-season price hikes alienating loyal shoppers, and internal cannibalisation from variety switching. We responded with a four-pillar framework covering promotional sequencing, pack format strategy, end-of-season price smoothing, and a shift from price-point to eating-experience value communication.
Growing Category Share Through Consumer Insights
A major national fresh produce grower faced flat performance despite strong supply and quality. Promotional ROI was inconsistent, insights were fragmented, and consumer behaviour was shifting toward premium varieties without clear positioning.
Binary delivered a three-phase framework across diagnose, analyse, and optimise. We unified data across sales, loyalty, pricing, and promotions, modelled promotional incrementality and cannibalisation, mapped switching patterns, and built weekly performance dashboards with forecast flags.
Why Your Promotions Are Working Less — and What the Data Says
Category-wide discounting erodes margins without growing baskets. Here’s how to diagnose promotional fatigue and rebuild a rhythm that lifts volume.
What Scan Data Is Really Telling You (And What Most Businesses Miss)
Scan data is one of the most powerful tools available — yet most businesses only use 20% of what it offers.
How to Walk Into a Category Review and Own the Room
Retailer buyers see dozens of presentations. The ones that land are backed by data the buyer hasn’t seen yet.
Variety Cannibalisation: When Your Own Range Is Your Biggest Competitor
Internal switching is one of the most overlooked drags on category growth. Here’s how to spot it before your next review.
Price Elasticity in Fresh Produce: What It Is and Why It Changes by Season
Not all price drops drive volume. Understanding elasticity separates precise investment from expensive guesswork.
The people behind Binary
Samrat Acharya
Nikita Adhikari
Nicolas Raiber
Samrat Acharya
Our principal consultant brings over a decade of experience working inside the fresh produce sector, including time at Costa, one of Australia’s largest horticultural businesses, with direct exposure to retailer relationships, internal sales data, scan data, and category planning. That context is not something a generalist analytics firm can replicate.
Samrat founded Binary Consulting to make that level of capability available to businesses that need it without the overhead of a full-time hire. His work covers scan and panel data analysis, consumer research, category strategy, and promotional effectiveness, across apples, citrus, mushrooms, grapes, avocados, and bananas.
Nikita Adhikari
Nikita brings over a decade of marketing and product management experience across FMCG, industrial, and financial services businesses. Her career spans roles at ECCO Safety Group across Asia Pacific, FleetPartners, and Blackwoods, giving her a broad commercial grounding alongside deep expertise in brand strategy and consumer-led marketing.
At Binary Consulting, Nikita leads the marketing capability, translating data and insights into compelling brand narratives, go-to-market strategies, and client communications. She holds a Master’s degree in Marketing from Monash University.
Nicolas Raiber
Nicolas brings over 20 years of experience working with some of the world’s most recognised FMCG brands. His career spans start-ups, mid-sized family businesses, and large multinationals, giving him a rare breadth of commercial perspective that informs both strategy and execution.
As Principal Consultant of Data and Analytics at Binary Consulting, Nicolas leads senior client engagements where deep commercial experience matters as much as analytical rigour — connecting data-driven insight to real commercial outcomes.
Ready to turn your data into decisions?
If you are heading into a category review, trying to work out why a promotion underperformed, or just looking for a clearer picture of what your data is telling you, we would love to hear from you.